Poor Rich Ones mine some rich pastures on this album. Their
sound seems to exist at the convergence of R.E.M., Radiohead and
My Bloody Valentine. The songs, for the most part, are darkly
exuberant flirtations aided by a small dose of icy, quasi-Chamber Pop
ethics.
"Twins" and "Drown" exist in a pristine vacuum with wall of sound
washes layered upon each other. Willy Marhaug's vocals recall
the work of Placebo's Brian Moloko, with the range and emotion of Thom Yorke thrown in for good
measure.
Geneva and Kent are perhaps the closest reference points, and Poor Rich Ones
are just as accomplished musically as either of those bands. It simply
wouldn't
be right not to mention all of the bands' influences and peers, because they
aren't treading new ground here, and that can be a dangerous propostion for
any
young band. Just ask Alyssa Milano's old husband about that... But Poor Rich
Ones
have crafted such a supremely austere album that criticism becomes quite
difficult.
Because Poor Rich Ones are from Norway, Happy Happy Happy can be seen as furthering the Scandanavian mastery of
atmospherics
found in the music of The Sugarcubes, Kent and of course Sigur
Ros. "New Lullaby" is a carnival of
introspection,
as violins compete with electronics and brittle vocals for the crown of
Prettiest Element in a Song. Producer Mark Trombino allows these
excellent,
emotional songs to create quite an impact: vocals soar up in the mix when
they should,
clean, acoustic guitars tug at your heartstrings and a broadly funereal
atmosphere
thrives at the edges of the slower songs. "Clumsy" sounds like so many
of the
other bands mentioned here, but like many of the songs, it takes off on new
tangents; for one thing, the keyboards which echo "Strawberry Fields Forever" are a
genius touch.
It's one of those tracks that makes you swoon and nearly cry -- it's simply
too beautiful
to exist.
"Things To Say When You're Not Here" sounds like the closest thing to a
full-on
Murmur-era R.E.M./Radiohead collaboration. If nothing else is said
about this immensely enjoyable song, Poor Rich Ones can be thanked for
suggesting such a
collaboration. The Kent comparison is perhaps most apt; anyone who enjoyed
their Isola
album will fall in love with Happy Happy Happy. There are so many
shiny edges to
grasp, and the entire album rings with a clarity of vision and delicate
opulence.
Something magical is afoot in Scandanavia. Their music surpasses pretty
much everything
else out there. Poor Rich Ones are a worthy addition to the canon of pretty, emotional Scandinavian music. Every track is a touching, rich affair.
You can bow at the
feet of the Scandanavian countries now...but be sure to wipe away your tears of
joy first.