[splendid reviews]
 C O V E R R E V I E W
when your heartstrings break
There's a distinct aura of brilliance surrounding Beulah. Sounding rather like the Pulsars sans conspicuous eighties accoutrements, and with a pop sensibility lodged between the Beatles and the Replacements, Beulah lurches along on a wave of analog happiness. The wealth of strings, horns and other instrumentation backing these simple pop songs gives them supplemental layers of mechanical mystery -- pay close attention and you'll hear all sorts of cool secondary harmonies and embellishments going on in the bowels (as it were) of the mix. The straightforward pop approach of "Matter vs. Space" is deepened by analog synth and horns, while "Emma Blowgun's Last Stand" briefly employs a tabla to juice up its muted, instrumental first half, cutting loose with horns and Chills-esque pop hooks for its final minutes. There's a bygone elegance to When your heartstrings break -- a sort of imperialist sophistication on "Calm Go the Wild Seas", for instance, or the Swinging London feel of the delightfully-yclept "If We Can Land A Man on the Moon, Surely I Can Win Your Heart". Beulah have succeeded in crafting an album that will reward repeat listeners with a wealth of details and an embarassment of sonic riches -- the sort of disc that lives in your CD player for months, if not all year.
 I N F O
When Your Heartstrings Break
Beulah
Sugar Free
CD
hear it
  Review by George Zahora


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