This amped-up, speed-crazed gang of pop punks is pretty cagey about who they are, where they came from or where they're going from here. Even the label claims never to have met them in person, and only to have spoken on the phone once or twice. If you're looking for backstory, look elsewhere. There's nothing here to focus on but the music -- which, fortunately, is pretty damned excellent.
The Beautiful Newborn Children's sound is fast-paced garage, sort like The Strokes with their hair on fire. It's bashed out in unison, with mountains of distortion blasting apart two- and three-chord melodies. "Do the Do" opens with a frantic, pogo-vaulting guitar riff, pushed from behind by two- and four-slamming drums. The singer, buried behind a haze of noise, oozes charisma anyway, with that slack motherfucker delivery that's halfway in your pants before you realize it. Stark, stripped-down tracks like "Paper Mill" bounce along on jagged four-four rhythms, spiraling chaotically into breakdowns before reverting to verse and chorus. Like many bands of their ilk, the Beautiful Newborn Children cram a lot into less than two minutes -- the brief "Left, Right, Forward" spits out rapid-fire riffs, lyrics and drumbeats like a much longer song stuffed into a tiny closet.
Hey People! is the most elemental kind of rock 'n' roll -- easy to love, but hard to convey in words. If you like it fast and rough and dirty, this one's for you.